Add more products to first orders without raising acquisition costs. If your CPA is £20 and first order is £40, adding a £10 product bumps it to £50 and improves your margin by roughly 50%.
how can we increase first order value? And typically that is by having product 2, product 3, product 4. So it's just something we've discussed before. Yeah. So that's one. If it, you know, your cost per acquisition, if every cost per acquisition is say £20 and your first order value is £40, well, if we introduce product 2, it costs the same to acquire that client. Yeah. But if product 2 then means we add another £10 product onto that order, so first order value grows to £50, but the acquisition cost is the same. Yeah. We've just increased our margin by 50%.
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