Robin Waite left his agency to start a coaching practice with a $100,000 first-year revenue target. He lays out two launch paths: cautious testing versus going all-in with a registered company and VAT setup. The choice depends on your risk tolerance and how seriously you commit to the shift.
Chapters
So for example, when I shifted from my agency, um, uh, practice which I was running into the coaching practice, I— there were certain things that I wanted to set out intentionally to do the right way, to do things the right way with. So for example, um, I knew that I wanted to earn $100K a year in my coaching practice. I set that as like my big hairy audacious goal from year one. Like, that's what I wanted to achieve. And part of that was like just future pacing myself. Yeah. Because that's the business I wanted to be, right? Yeah. Um, so you can have the more laissez-faire approach, uh, might be— and people vary. So if you're, if you're slightly risk-averse, you're not sure whether this has got legs or not, yeah, let's just dip our toe in and try it on for size and see whether, see whether the shirt fits. Or if you're like, no, I'm going to make this a thing, I'm going for it, I'm gonna do it properly, let's set up a limited company, go VAT registered, and nice, go for it.