Most Expensive Wins Every Time (And You Can Too) #PricingStrategy #ClientAttraction

7 Aug 2024 · 1 min

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The most expensive business in any market always wins because it has more reviews, customers, and history. Copy how the top-priced competitor shows up, and you can charge the same rates without the excuses.

Now, look, if you think about it, being the most expensive in the room, if you look at anybody in your industry in the local area, there is always only one person who is the most expensive. But the thing is, they've probably got more reviews than you, probably got more customers than you, probably been around for longer than you. And we can use those as excuses, or we can lean into that and go, how can I actually, you know, behave more like them, show up more like them in the world? And the clue is that they've got all of those things, and they're the most expensive, and yet they're still able to get clients.