Partnering with Influencers for Massive Sales

12 Jun 2026 · 1 min

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Steve Bartlett evolved from subtle product placement to openly promoting products he invested in on his Diary of a CEO series. Partnering with a handful of high-reach influencers who mention your brand monthly or quarterly could drive massive sales through their credibility and audience size.

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Interesting. So, I mean, there's probably lots of people in the high rock space, I would imagine, who are at a similar-ish sort of level or have— I mean, how many followers does he have?
Oh, I can't remember exactly, but it must be hundreds of thousands.
Hundreds of thousands. So can you imagine if you ended up striking up a partnership with somebody like him who would then, you know, maybe once a quarter, once a month mentions a bit like Steve Bartlett has on, you know, when he's doing his Diary of a CEO. I mean, he used to very unobtrusively put a bottle of fuel on the table, you know, whilst he was interviewing somebody. Now he just does a blatant advertisement 'cause obviously he's an investor in that and it's, he links it through in his, the description and things like that.
Yeah.
But imagine if you could get just a small handful of people like that chap on board as partners who would then be, you know, advocates for your brand.