Podcasts Are a Great Marketing Asset

20 Apr 2023 · 1 min

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This content was created by Robin Waite. This content was uploaded by Robin Waite. This is a YouTube video titled "Podcasts Are a Great Marketing Asset" (created 2023-04-20) containing an English first-person account from a podcast host describing their experience: they reached about episode 67 and were considering stopping due to low perceived ROI, but soon after a very early episode was listened to by a partner at Microsoft (the speaker initially said Google then corrected), which led to paid work. Around the same time they were contacted by the area CEO of Takeda, resulting in speaking engagements (an Excel Consultants conference and a Takeda booking) worth roughly $10,000.

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And the podcast, I got to about episode 67, and then I was like, I'm getting a bit tired of this now, and didn't get the ROI. And literally in the same week, 2 people listened to episode number 2 or 3, I think it was, on my podcast. One was a partner at Google, so I did some work with them. Sorry, Microsoft. So, I ended up doing the Excel Consultants, like, conference, got paid quite handsomely for that. And then also, the area CEO of a business called Takeda, so, a big pharmaceutical company, got in touch with me. Literally within 3 days of one another, and that was 10 grand's worth of speaking gigs.