Robin Waite and Ali Abdaal discuss why business owners underprice their work. Robin calls out the "not good with numbers" excuse, argues hourly rates are unethical, and shares his Truths Exercise, which he's used with over 700 entrepreneurs to build confidence and move past imposter syndrome.
I don't believe business owners can sit there and say, I'm not very good with numbers, and that really angers me.
What is wrong with just charging hourly?
I actually truly believe that hourly rate charging is unethical.
I think I'm not good enough. I think I don't have the skills. I think, why would anyone pay me for anything?
I've done this with over 700 business owners now. I call it the truths exercise. It's reminding yourself what you know to be true about you. It can't be taken away from you. And that often just helps people just to get started with doing something.
Because I know my— I've prepared my talk, I've prepared my PowerPoint and my slides. Then what do I do at the end of it when it comes to Like telling people about my thing.
First mistake is you—
Man, would there have been a way of doing it while also enjoying the journey along the way and like being chill about it and stuff? This is gonna sound awful. Yeah, easy. Why do so many people struggle with this?