Stop talking about price, start saying this instead #sales #shorts

22 Feb 2026 · 0 min

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Customers don't hesitate because of price. They hesitate because you haven't shown them what they gain. Add a concrete value claim like "$100,000 annual turnover increase" to your pitch. Frame it as heaven if you buy, hell if you don't.

There's a million and one different reasons people don't buy your product. It's not just price. People really struggle to sell the benefits of that product or service. If I'd added to that 5-step marketing funnel a value proposition— if you buy my book, it'll increase your turnover by $100 grand a year— do you think another 10% of people in the room might have just made that extra little effort to go and buy the product as well? So most people don't talk about the benefits of their product and make people hungry to go and buy them. Yeah? I call it the heaven if you do, the hell if you don't. Heaven if you buy my product, or the hell if you don't.