Robin Waite outlines a four-step method for building rapport with ideal clients through consistent marketing. The approach relies on repeated exposure to your message and showing up regularly to seed purchase intent, similar to how familiarity works in dating.
Chapters
So if we can find creative ways to get in front of our ideal client without them having to extend any extra effort, we stand more chance of being able to just start to build rapport and build that relationship with them. Um, so we need to put things in front of them, um, to, to start to raise their awareness of our, our brand and what we're up to. Yeah, good. And then step number 4, and this is the bit that a lot of people, especially starting out, don't realize, you then have to be tenacious. You have to show up. Regularly and often with the same consistent message. Because how many times have you probably seen like ads pop up on as you're scrolling or on telly or something like that, and you see the same ad 7 times, 11 times, 20 times, and then you just think, I'm going to buy that thing. And you think you just did it on the spur of the moment, but it's actually because you saw the ad like 20 times. Hmm. It's, it's sowed the seed of an idea, or that brand becomes familiar with you. So for example, like the dating side of things, and