A business owner rages against the numbers game: profit, loss, conversion rates, leads, website visitors, social media likes. He argues that reducing everything to metrics limits and demotivates entrepreneurs.
And that really angers me. I nearly swore then. Really angers me, right? The reason for that is because everything about business involves numbers, okay? Profit and loss, turnover, gross profit, net profit, overheads and expenses, all numbers. Conversion rates, number of leads which you need, number of website visitors, number of likes, comments, and shares you get on your Facebook posts, the number of people who like your Facebook page, all— they're all numbers. You look at everything within business
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