The Partnership Secret High-Earners Don't Share #businesscoach #success

People have these unreasonable expectations. They have to get partnerships nailed in that first meeting, and actually partnerships take six months, a year, two years, three years. Some partnerships have taken me four or even five years to invest into. So the first step really is about being hyper-intentional. So who is it that you would love to forge a partnership with? If you don't have specific people in mind, you've just got to go through a process of experimentation. I was probably spending 25-30 hours a week on social media content, and I think. in my email list, I got to about 2,500 people. On that one podcast interview I did with Ali, that's generated over 3,500 leads for me over the last 12 months. One podcast, one partnership record, 3,500 leads 12 months later and 200 grand's worth of business. And so that completely shifted my perspective on all of this 4.5 years, 5 years worth of grunt work to grow my own audience. Whereas actually, if I'd spent those 5 years investing into the partnerships and getting into those circles that were like one level up from where I'm at, who knows, I could have got onto maybe 5 Ali Abdaal podcasts as