The Power of Persistence in Outreach: Drip, Drip, Drip

14 Jun 2026 · 1 min

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In this segment Robin Waite emphasizes the importance of persistent, multi‑touch outreach when trying to connect with a target contact. He argues that a single email or a brief appearance at an event is rarely enough; instead, you should repeatedly show up, maintain a consistent message, and use small, memorable personal touches to break the ice. Waite illustrates this with a story about attending a HYROX conference, bringing extra pairs of socks, and approaching a person named Danny despite feeling cringey. The core advice is to keep the outreach cadence steady, attend events in person, and overcome the discomfort of direct contact by treating each interaction as a repeatable, low‑stakes touchpoint.

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Right? Keep doing it. One's gonna get through. Yeah, or one will end up on Gatekeeper's desk or his assistant's desk, or it'll just get lost in the post. So you might have to show up and then you see Danny speaking at a conference and you're like, right, I'm gonna go to this HYROX conference. I'm gonna take another set of 5 socks with me. And, oh, hey Danny, don't know if you remember me from the gym. We bumped into each other. By the way, I just happen to have another 5 pairs of socks. Oh God, I feel cringey, like getting over that sort of hump. Show up regularly and often and with the same consistent message. And this is the bit again which a lot of people, they send one email, they'll go to an event and sit at the back of the auditorium, they'll get to the gym but then like lose the, you know, wobbly nerves and just kind of walk away.