The psychology behind higher prices #pricing #mindset

The reality is, imagine if you continue with the same effort, but tweak your messaging ever so slightly, as Jackie was saying, from a marketing perspective, and then double your prices. Now you need to sell the same number of dresses for the same amount of effort, and you've hit your dream goal. And all it comes down to is that there's more to selling products than just price. And probably in the wedding space, most of people's buying decisions, folks, is going to be based on emotions, feelings, how they feel about you as a business owner. Can you deliver what you're promising? Is— are they going to feel good when they buy your product or service? 'Cause they're gonna be spending an awful lot of money. It's not just about price. And if you get clients who are just hammering you on price, it's not actually good for business.