
0:20
In this segment, Robin Waite explains that coaches should price their programs at $5,000‑$10,000 and focus on attracting a small number of highly committed clients. By serving only 10‑20 clients per year at these price points, a coach can generate a sustainable six‑figure income. Waite argues that many coaches misunderstand the business model, over‑emphasizing volume over price, which leads to financial struggle.










