Unleash the Power of Short Videos: How to Use Them to Promote Your Business

25 Apr 2023 · 1 min

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In this segment of the video, the speakers discuss how even minimal obstacles to downloading resources, such as PDFs, dramatically reduce download rates because users fear spam or unwanted marketing. They recommend eliminating these barriers by offering the downloadable assets for free without requiring additional steps. The underlying premise is that if the content provides sufficient value, users will naturally reach out for further engagement, turning a simple free download into a lead generation opportunity.

Chapters

We often find if you put just even a slight barrier to downloadables nowadays, people just, the download rates just absolutely plummet because people are just worried they're then going to get spammed and marketed at and stuff. So, a lot of the time we take those away with clients and we just say, just let them download. Yep. PDFs, things like that.
Look, at the end of the day, yes, there's an effort to create a PDF, make it look nice and things like that, put it online. But ultimately, it's something you can just give away for free. So, genuinely give it away for free. If there's enough value in there, people will get back in touch with you.