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Robin Waite explains that raising prices cuts the number of clients you need to hit the same revenue target, freeing you to focus on quality and referrals. A 10% cut to overhead costs delivers the same profit boost.

Robin Waite explains that raising prices cuts the number of clients you need to hit the same revenue target, freeing you to focus on quality and referrals. A 10% cut to overhead costs delivers the same profit boost.
find a way to raise your prices, or it doesn't even have to be raising prices, but increase profitability as well. So, you could leave your prices the same and reduce your overheads by 10%. It can actually have the same effect. Yeah. Cash is, you know, profit is king. So, what happens is when you increase your prices, it's like your universe expands, and all of a sudden you have more time because you don't need as many clients to deliver a better quality product or service to the client. So, you get better results for them, more referability, You know, which produces more money on the back end, which, you know, and so it has this virtuous cycle.

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