What's the Last Hour of Your Life Worth?

11 Jan 2023 · 0 min

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In this short monologue, the speaker poses a thought experiment: if someone offered to buy the final hour of your life, most people would say it is priceless and would rather spend it with loved ones. He then asks why we don’t treat every other hour with the same reverence. Using the example of an entrepreneur charging a modest rate (e.g., £50 per hour), he argues that such pricing dramatically undervalues the true worth of one’s time, suggesting that individuals—especially entrepreneurs—should recognize and price their hours far higher than they typically do.

Imagine you're on your deathbed and somebody comes up to you and asks to buy the last hour of your life from you. How much would you sell it for? The answer I normally get is that the last hour of my life is so valuable, I'd rather spend it with my family, and there's no way that I would sell it. So why don't we treat all of the other hours in our life like that? If you're selling your time as an entrepreneur for, say, £50 an hour, you are underselling yourself. You are worth so much more.