Why raising your prices isn't greed, it's smart #pricingcoach #entrepreneurship #success

18 Feb 2026 · 1 min

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In this segment, the speaker argues that setting prices too low traps entrepreneurs in a relentless "sell, deliver" loop, where they must constantly chase new clients to stay afloat, risking burnout and instability. He explains that merely increasing prices without adding extra value is ineffective; instead, price hikes should be paired with stacked additional value. By charging higher rates, businesses gain the bandwidth to deliver higher‑quality results, which in turn leads to better client outcomes and higher revenue. The core message is that strategic price increases, when coupled with enhanced value, are a smart growth tactic rather than an act of greed.

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So if you don't charge enough, it's like sell, deliver, sell, deliver, sell, deliver, sell, deliver. You're constantly like having to fulfill clients' work and get more clients on board and going around in circles essentially. And then you get ill or you have a holiday or something like that, and then you stop for a bit and you start again. It's like sell, deliver, sell, deliver, off you go. The sales cycle of doom just starts all over again. But imagine then we charge more money for it. And I'm not a big fan of just double your prices and you've got to stack extra value in there if you're going to raise the price. That's what it gives you the bandwidth to do. But all of a sudden, if you charge more money for that product or service, you've got more time to deliver a better result or outcome to the client, which on the back end produces better results and more money.