Why You Should Stop Charging By The Hour #businesscoach #aliabdaal

20 Apr 2026 · 1 min

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Service-based coaches should ditch hourly rates for value-based pricing. One firm guarantees a ten-fold return on investment within 12 months or refunds the fee plus £1,000 for wasted time. By narrowing their niche and standardizing processes, they charge ten times more than competitors while delivering predictable results.

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By the way, if we can't get you a 10x ROI on the investment you make with us within the first 12 months, we'll give you your money back for that. Plus, we'll also pay you £1,000 for wasting your time, which you can spend on the other 2 people who are kind of playing at it.
Yeah. That's someone I'd be like, wow, this is like some good energy.
But it's 10 times the price of the other 2, if you think about it. Yet because he's got a clear idea about— he's got his process processes down, it's all systemised. He knows that he only works with, you know, YouTube influencers, for example. So he, he only has one type of client service, um, that they can deliver remarkable results and they can do it predictably. Um, and therefore they can put that guarantee in there that they're going to deliver you those results.
Damn.
So the value proposition is that much stronger.
So if I were to start starting a relationship coaching business, I shouldn't think hourly pricing is my go-to?
Definitely not. Um, it's got to be based on the results which you deliver for clients, pure and simple.