Most people delay starting a business because they fear looking foolish or losing money. The speaker argues both risks are recoverable and that you don't need much capital or a perfect idea to begin.
Chapters
So they'll build up brick walls, and that could be something as simple as they think that they need money in order to start a business, or maybe that their idea isn't good enough to take to market, despite the fact that they might have come up with a really great idea, and maybe their mum or cousin or brother or somebody's pushing and encouraging them to do something. But the reality is, in Western culture, in life generally these days, there's not very much to be fearful of. So these barriers are generally fear-based. And there's only 2 things which can really go wrong when you're starting out of business, you can either look a bit dumb, a bit stupid, or you can lose a bit of money. And actually, the reality is neither of those are world-ending or really that bad, and they can both be mitigated or fixed if the worst happens.