Why You're Worth More Than You Think #selfworth #businesscoach

28 Apr 2026 · 1 min

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In this segment, the speaker tells the classic marine‑engineer story where a contractor charges a captain a huge sum for fixing a ship, then itemises the cost down to the hammer strike and the precise location to hit. He uses the anecdote to highlight how agency owners and freelancers often fall into the trap of billing by hours or itemising tasks, rather than charging for the expertise, experience, and results they deliver. By shifting the mindset to value‑based pricing—pricing the knowledge, training, and outcomes rather than the time spent—professionals can recognise and claim their true worth, opening up greater opportunities and revenue.

Chapters

Very clichéd story about, you know, the marine engineer. Do you know this one? With the bang and the hammer? Yeah. And so he sends the invoice to the captain at the end of it for $100,000 or whatever the number is. And the captain's like, I need you to break itemize this. So this, you know, this is where agency owners get lulled into, well, we're going to spend X number of hours, we need these types of developers in there, and we're going to make it web standards compliant, you know, SEO-friendly website which has these features on it. So the marine engineer breaks it down and he's like, well, it was, um, it was $10 to hit it with a hammer, it was $990,000 whatever to know where to hit it. Um, and, and if agency owners, freelancers were more empowered to understand, like, to see their own value in that way, their experience, um, their training, their practice, the results they get for their clients, um, and then charge based on that, like, like it did for us, the world just opens up. Yeah.