Would you spend £90k on this?

23 Aug 2022 · 1 min

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Robin Waite recounts meeting two salesmen selling £90,000 home cinema systems who admitted they wouldn't buy one themselves. He uses the story to argue that your buying behavior mirrors your selling behavior, and asks whether you'd invest more if it directly made you more money.

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Would you spend £5,000 for a surround system? How about £90K on a home cinema system? I recently worked with a couple of guys who were trying to sell £90,000 home cinema systems and really struggling. So I asked them one simple question, would you spend £90K on that system? And both, without any hesitation, went, no. Often I find business owners out there are struggling to sell their products or services, and how you buy things is often a reflection of how you sell things. So knowing that, would you be willing to spend more money if you knew that it would empower you to earn more money?