You Might Be A Day Away From Your Next Big Business Ideas

1 May 2026 · 1 min

Watch on YouTube

0:46

In this segment, the facilitator outlines a full‑day branding workshop structure. The session begins with a word‑association exercise to crystallize the brand name, followed by discussions of visual elements such as icons and typography, and then moves into a hands‑on sketching phase. The speaker notes a predictable energy dip that typically occurs after lunch, causing participants to doubt whether a complete brand can be delivered in one day. To counter this slump, the facilitator incorporated a brief coaching‑style intervention to re‑energize the group, allowing the workshop to resume and finish with a cohesive brand concept by the end of the day.

Chapters

We'd do a bit of a word association game. We'd start to hone in on what their brand name was gonna be, and things like icons, typography, all the usual sort of stuff. We'd then go into a sketching session. It even got to a point where it was predictable that with— and it was pretty much all 40 or 50 of these things that we did, that there would be a dip in the middle of it. Energetically, there would be a dip, typically just after lunch when we had to pick things back up. And everybody sat in the room thinking, can we actually do this? Myself included. Can we actually get to the end of the day with a brand? And so I was even then able to, like, build a little extra bit of a process, which, again, was starting my foray into the coaching sort of space to lift the client back out of that slump and bring the energy back into the room, and then we'd kick on again.