Your Weird Interests Are Your Biggest Asset #entrepreneur #branding #authentic

3 Sept 2023 · 1 min

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0:34

Robin Waite explains why your unusual hobbies and interests are your best marketing tool. Clients who share your passions—surfing, cycling, ultramarathons, wild camping—are easier to attract and more aligned with your values.

Chapters

I've noticed that a lot of my clients have like a slight edge to them. They like surfing and cycling. And I seem to attract clients who have that similar sort of edginess to them. They're into their like slight extreme sports or ultramarathons, or they go out doing, you know, wild camping on Dartmoor and stuff like that at their weekends, you know, on their own and whatnot. So they've all got this slight edge. So finding clients— Who share similar values to you, have similar sort of identity to you, actually makes the process of finding clients that much easier.