This is a YouTube video titled "Why Business Transformation Fails: The Missing Methodology" featuring Rob Llewellyn delivering a monologue on April 3, 2025. In this content, Rob discusses the inadequacy of traditional project and change management methodologies for managing large-scale business transformation and advocates for specialized approaches like the Business Transformation Management Methodology (BTM Squared).
So we all know that companies have project management methodologies for projects. They have change management methodologies for organizational change. But when it comes to business transformation, they force fit these tools, neither of which was designed to manage transformation at scale. Project management ensures execution, but transformation isn't a project. Change management helps with adoption, but transformation is far more than just change. Top transformation leaders don't rely on fragmented methods. They use approaches like the Business Transformation Management Methodology or BTM Squared, a structured approach built specifically for large scale transformation. Without a dedicated transformation methodology, execution is fragmented and impact is usually limited. So are you managing transformation with right tools, or are you just making do with what your team is familiar with?
