Build a cold outreach workflow by scraping 1,000 leads into a Google Sheet, feeding each lead's website to an AI agent that writes personalized compliments, then import the enriched list into an email tool. A strong prompt and simple pipeline beat complexity.
This is probably the most simple cold outreach system in any— and that anyone can build. It starts by just extracting your leads from a Google Sheet. And if you're wondering how to get these leads, you can easily just use an Apollo Apify scraper and get like 1,000 leads for like a dollar. And you'll probably get a spreadsheet that looks something like this with their first name, last name, emails, organization name, website, LinkedIn URLs, everything like that. And then let's say you have 500 in there. You want to loop over each of them. So you want to deal with each lead one at a time. You're then gonna scrape the HTML from their website and then convert that to markdown and then give that to an AI agent. That AI agent can check their website content and write a personalized compliment for you. Then you can just update a row in that Google Sheet with that new compliment, and then you can literally just import that entire sheet into something like Instantly. Of course, there are ways to make more complex ones, but you really don't have to overcomplicate it. Having an AI agent in there with a really, really good prompt will get you way further than having some extravagant cold outreach system that does everything.
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