Ryan Shank's SaaS business launched a mobile app for sales notifications, signed up a Facebook group moderator who previously backed a competitor, and started a major AdWords campaign with a B2B marketer client. Someone also sent surprise cupcakes.
Chapters
You know what the coolest thing is? This is the coolest thing, okay? So I have an app on my phone that basically I get these notifications every time there's a new sale. It's like, new subscriber. It's a good start, it's the first win. It's like a closed Facebook group where you have to be like a marketer to get into the group, and like the owner of the group, the moderator, can started the group, he was actually a backer of one of our biggest competitors. He was using like pushing them to the group. He's randomly pinged me out of nowhere today. Hey, you said that you can get me a lower rate than plus you said you work on Wix 'cause work on Wix websites. So I was like, yeah, we can beat you and we work on Wix. He ended up signing up with us today for a plan. Plus he's gonna like be in a bigger plan, plus the fact that he's like the moderator of this group, he has influence over a lot of marketers, so the fact that he's now using our software, and he's gonna like it, and it's gonna be cheaper, and it's gonna run all the way, so it's like all of these things, plus he has a personal relationship with me, there's all these things that are gonna be really good for us.
Wow, winning.
[FOREIGN LANGUAGE] Someone just sent us a single cupcake and a single cookie, and I don't know who it was. Doesn't have a name or anything. I mean, I don't think I'm supposed to return it.
I'm bi-winning. I win here and I win there.
We're gonna start an AdWords campaign, so that means we're about to be spending a lot of money on marketing to acquire customers, and we're spending it in a transactional way, so that's gonna be really good because we know how to acquire customers through AdWords. We're using one of our top customers who's really good data. He's professionally been in the game for a while. So we're using like someone who's proven. He's done it for other B2B SaaS companies. We do have some really interesting conversations lined up that I'm excited to share. More to come. One of our customers who's managing our AdWords campaign like obviously like upgraded his account because now like we're his client 'cause like He's our customer, but like, he's adding us to his PhoneWagon account as if we're one of his clients, 'cause we are. You know, so he's adding PhoneWagon as a client, and then using call tracking on PhoneWagon as a client, and reporting to us as the client. It's like, he's our client, but then we're his client. Does that make sense? Yeah. They'll understand.
