Billion Dollar Idea..

Name: Billion Dollar Idea..
Uploaded: 2024-02-19T15:00:06+00:00
Duration: 33 s
Channel: Ryan Shank
Description: Ryan Shank pitches a $40 premium lip balm for men, arguing there's a huge gap between what women spend on lip care and what men use. He wants to make it…

19 Feb 2024 · 1 min

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Ryan Shank pitches a $40 premium lip balm for men, arguing there's a huge gap between what women spend on lip care and what men use. He wants to make it a status symbol men carry for life, like a luxury accessory, not another gas-station chapstick.

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Okay, we want something cool to carry around, status symbol. You want to signal to the girls that you moisturize your lips, and you want it to be like $40. And once you're on the train, you're doing it for life. You're not gonna stop moisturizing your lips. It's better than cigarettes. And it's like, there's a massive gap in the market. No guys are carrying around cool chapstick like that. All these girls are spending all this money on like lip care and lip balm. There's Rhodes and Hailey Bieber, and she has a phone case with it. But guys carry around gas station-ass lip balm and chapstick. You have on your table, you sit it on your phone like that, and it's just like really cool to have. And girls like, damn, is that like some chapstick right there? Right there, and you're like, nah, it's his high-end lip balm.