Billion dollar lip balm idea

Name: Billion dollar lip balm idea
Uploaded: 2024-02-14T17:28:20+00:00
Duration: 43 s
Channel: Ryan Shank
Description: Ryan Shank pitches a $40 premium lip balm for men, arguing the market is wide open while women already spend heavily on luxury lip care. He sees it as a…

14 Feb 2024 · 1 min

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Ryan Shank pitches a $40 premium lip balm for men, arguing the market is wide open while women already spend heavily on luxury lip care. He sees it as a status item men carry like their phone, a daily habit that signals grooming to women and could replace worse habits like smoking.

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I just think there's a massive gap in the market. Like, all these girls are spending all this money on like lip care and lip balm. There's Rhodes and Hailey Bieber, and she has a phone case with it. But guys carry around gas station-ass lip balm and ChapStick, and it's like, okay, we want something cool to carry around, status symbol. You want to signal to the girls that you moisturize your lips, and you want it to be like $40. Everyone's paying all this money for high-end stuff, but they're not paying for lip care. And once you're on the train, you're doing it for life. You're not gonna stop moisturizing your lips. It's better than cigarettes. And it's like, there's a massive gap in the market. No guys are around cool chapstick like that that you have on your table. You sit it on your phone like that. It's just like really cool to have. And girls like, damn, is that like some chapstick right there? And you're like, nah, it's just high-end lip balm. You know what I mean? Yeah.