Calling EVERY Store in Calabasas for a Toy Wagon

29 Jul 2017 · 8 min
7:55

Ryan Shank called every store in Calabasas hunting for a toy wagon to hand-deliver a sales pitch to a prospect. When stores only had oversized wagons, he paid an Uber driver $50 to coordinate the delivery anyway. The stunt didn't scale, but it showed how unconventional persistence can differentiate a bootstrapped startup.

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