Ryan Shank, founder of PhoneWagon, rapid-fires entrepreneurial tips for small-business owners. He pushes delivering value in every interaction, converting skeptics into customers by listening and building trust, and testing campaigns before scaling. Skip chasing growth for its own sake. Spend focused time on your business and make sure you're having fun.
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What up, guys? What up, guys? What up, guys? What up, guys? Ryan Shank, Ryan Shank from PhoneWagon, from PhoneWagon. What up, PhoneWagoners? Value, value, value. Give, give, give. At the end of the day, you know, right now you're talking to the founder of the company at 9:00 PM on a Sunday. The ROI on that is pretty tremendous. We have Blue Bottle again being consistent. That's what is key. The expert in the industry. So then when they do need something and when they're going to hire you, there are ways to convert those tire kickers into paying customers. And I read a quote today, it was from Henry Ford. If I listened to my customers, then I would have just made a faster horse and buggy. But also, you know, are you sending them value? Maybe if you're a chiropractor, hey, you could do this for your back. Build value around the quality of your product because your blended numbers might look okay, get the same amount of sales from less leads, less spend, making your return on investment even higher. Think about workarounds. Not everything needs to be scalable. You come into my van and tell me your Social Security number and all of your financial information. A lot of times you need to give it more time and you actually need to spend more money. Having this 24-hour mindset, effectively just moving things forward, whether you're reaching out, whether you're establishing relationships, whether you're doing partnerships, you're doing, you know, creating content. Start to really like hone in on your target customer. Start to test some campaigns, see if they're effective. If they are effective, boom, scale it out. I keep getting oatmeal and the ratio of the water to oatmeal is, is really off and it's more like oatmeal soup. Spend more time on your business. You'll enjoy it. Cut out all the other noise. Try to really think about when you're doing things like, are you actually having fun or are you just sort of going through these motions because like society says that like it's cool to do these things, which is not—
