Ryan Shank explains why service businesses should publish DIY guides like fixing a GE dryer with a $6 part. It builds trust, keeps your brand in mind, and gets customers calling for bigger jobs instead of cheap fixes.
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What up guys, it's Ryan with PhoneWagon. Day 8 of our morning updates, and I have some bad news. I have Starbucks today instead of Blue Bottle, so it's kind of— things are getting crazy over here. One of the things I wanted to go over with you guys, one thing that I've been doing a lot of thinking about and talking with a lot of other businesses and business owners about, is providing value in terms of content to your potential customers. The idea of this is one, for instance, if you're a service business, right, putting out content that helps people DIY, do it yourself, right? So then you're doing a couple things. One, you're establishing yourself as the expert, like, hey, I know exactly what I'm talking about. And you're giving the homeowners or the people who might need your services in the future, who might need to actually hire you, you're giving them a ton of value because you're providing, you know, step-by-step tactics on exactly what to do in certain situations. So an example of this is if you are an appliance repair company, okay, and let's say there's a common problem you might get a lot of calls about it as the appliance repair company from homeowners or whatever, say, you know, the dryer's clicking and you notice it's a GE dryer and it's, you know, some certain model and you know that typically what you need to do to fix this is, you know, go behind it, you need to, this one part usually falls off, you can buy the part from Amazon for $6 and then they can fix it themselves pretty quickly, but putting out an article or some piece of content like that, that's gonna help them, it's also gonna help you because you might not want to go and kinda do these really, really small jobs where, you know, you charge $100 service fee just to go and do the diagnosis plus the, the labor and parts. So it's like $200, $200 bucks. For you, it might not be that worth it, especially if you're super busy. And for the homeowner, you know, they could fix it themselves realistically for like $7, you know, just by buying the part on Amazon, getting it delivered the next day, and installing it with your, with your help. So anyway, my point is, is putting out a lot of content for your potential customers. Again, what that's gonna do, establish establishes you as the expert in that industry. You provide value for them, and then when they actually need you, you know, you're going to be top of mind. They're going to remember that they— hey, I follow this guy's, you know, blog, or I follow, you know, some things that this guy puts out. And, and then they're going to call you because they know that you're the expert when they have an actual need. So think about that. Love to hear what you guys are doing in terms of just putting out a lot of content and providing value for potential customers, and not just trying to, you know, get them to, to convert right now, but really starting to nurture them. So excited about that. Happy Thursday. Love you guys. Ryan Shank. Phone Wagon.
