Ryan Shank argues entrepreneurship is an addiction fueled by dopamine hits: landing your first customer, ringing the sales bell, making a hire, closing a deal. Founders are irrationally driven to create something from nothing, convinced they can win where others cannot.
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I think entrepreneurship is a mental illness. It's also an addiction in itself. It's almost irrational to create something out of nothing and think you're going to succeed. You're already irrational coming out of the gate, whether you're a little like self-consumed and I'm going to win when like everyone else can't win. You're addicted to the game. You're addicted to figuring it out, getting that first customer. I was in this old startup office the other day and I saw like the bell and I was like, man, imagine when you make that sale, you make the walk up to the bell, you ring the bell. Everyone's like, hell yeah, you made the sale. Even if it's like a $50 sale, there's like these little dopamine hits that you're getting. Throughout the journey of entrepreneurship, you make that hire, you close that deal. All these little things are just like, boop, boop, boop, boop.