Ryan Shank argues early-stage founders waste time obsessing over business names. eBay started as Baywater and still became beloved. Focus on shipping a product and getting to market instead.
I don't love the idea of getting hung up on a business name, especially in the beginning when you're first starting out and you're going zero to one. It's like more important to just execute on the idea and just ship and get to market. If you didn't know the brand behind eBay, like eBay, like Baywater, like that's so random and you'd be like, that doesn't— that's not a great name, right? But so I think over time people can learn to love and get attached to a brand and a business name that I actually don't think it matters that much.
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