PhoneWagon CEO Ryan Shank explains how the platform tracks phone calls to ad campaigns and measures marketing ROI. Sixty percent of small-business calls go unanswered, costing billions in lost revenue. The company now offers two-way SMS and voice through integrations with HubSpot, Salesforce, and Slack.
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PhoneWagon is voice and messaging software for businesses. We started about 2 years ago. We were pretty much call tracking software, and so what we did is we work with digital marketing agencies and also in-house marketers, and we help them track when they get phone calls from their different marketing campaigns and their ad campaigns so that they can, you know, attribute those calls back to ad spend and really find return on investment. You know, we now have thousands of businesses, which is really, really cool, that are using using PhoneWagon every single day, and we found that they wanted to be able to actually have a conversation with their customers using our software. Before, we were just forwarding the calls and, you know, giving them notifications when they got calls or messages. And so what we've done is we've actually built out a voice and messaging platform so that they can actually engage with our customers. They can do two-way text messaging, whether that's directly inside our dashboard or our mobile app, or it's inside of their CRM like a HubSpot or Salesforce, or inside of Slack as well. So we're giving them tools to be able to have better conversations faster and ultimately leads them to be able to convert more leads into paying customers and drive more sales. So what excites me the most about PhoneWagon is how we can help millions of businesses. So 60% of phone calls to small businesses go unanswered today. There's billions, if not multi-billion dollars of revenue lost every single year just because of missed phone calls. It's really cool to be involved with a growing company with something that is providing, you know, value and a lot of meaning for a lot of people. We want to help businesses win more customers. So on the product and engineering front, you're gonna build products that people use. You're actually gonna— things that you're designing, things that you're building, you know, if you're an engineer, you're gonna ship that product and someone's gonna use it probably within a couple months. You're gonna be a part of something that, you know, we're touching the lives of millions of businesses, you know, we're fast-growing. We're a company that is committed to providing adding a product that delivers a ton of value to, to their business. We're working every single day at delivering that perfect product. When you choose, you know, a partner like PhoneWagon, you get all of those things at one of the best rates on the market.
