Targeting Customer Audiences In Facebook | Vlog #44

There's almost 1,000 of them, so we're gonna specifically target them. And I even told him in the video, I was like, I'm targeting you right now. What's up guys, it is Ryan coming back at ya. We have 43 days left in Techstars. Goal for this week is to add $1,500 in net new MRR and 15 paying customers. Right now we have $100 in gross new MRR. We actually have some upgrades as well. Trailing behind, it's Wednesday. Again, only 43 days left in Techstars. We're shooting to end Techstars at $25,000 in monthly recurring revenue. Today's gonna be an amazing day. It's beautiful out. It is my dad's last day in New York. He's been here for 2 weeks. Thanks, Pop, for coming, but it's been a long time. If you guys are new here, my name is Ryan Shank. This is our journey. We're building PhoneWagon from the ground up. We don't have any outside funding. We're going through Techstars, which is a startup accelerator in New York City. We do this 7 days a week. We appreciate you guys joining the journey. I hope you guys are out there working hard, being pioneers, being Wagoneers. Welcome to the vlog! Yeah, look, at the end of the day, it's like we can work with you guys on pricing. I spoke with you guys a couple weeks ago about our call tracking software. To-do list today, so we have 3 new sales development reps starting tomorrow, so I have to get them kinda onboarded, so create their email addresses, add 'em into Close.io, get ready for training of that, 'cause we're gonna do that at 9 AM tomorrow morning. Create the lead list and get 'em uploaded so they each have their own list By the way, in Close.io as well. And then they're gonna start hitting the phone. So tomorrow we'll have like 600 dials tomorrow because these guys are machines. A couple other things, so Erica, the CEO of Healthy, sent me her SDR and AE dashboard. So we're gonna just get like better reporting up so that we can see specifically like each demo that was set and that was closed on a daily basis. So that's really cool. So I'm going over her dashboard right now. I need to follow up with Todd from AdOps because he has a ton of like agency customers. So just kind of like doing a lot of like housekeeping and like planning right now. And then tomorrow we're gonna do like really hit I just shot one video. I want to shoot another video, be like, hey, I know you guys are— I know you're in— like, I almost want to talk to them, be like, look, I'm targeting you right now with Facebook ads, you know. It's like, I want to work with you, switch to us from your current call tracking. What did you— what did you just do? So we just shot a couple videos for Facebook ads. We're gonna take these like videos, we're gonna chop them up, we're gonna do face Facebook ads around these videos. We're targeting digital marketing agencies, so we uploaded a list of owners of digital marketing agencies. We already uploaded into Facebook, there's almost 1,000 of them, so we're gonna specifically target them. And I even told them in the video, I was like, I'm targeting you right now. We're gonna cold call them and we're gonna be calling them, so we're hitting them with email, video ads in their Facebook feeds, and phone calls. We're gonna be everywhere. Plus we're putting out content, we're trying to drive them to at least to the site. So if they click on one of the ads, go to the site, then we're going to retarget them. So we're going to retarget them for the videos and retarget them if they came to the site. So we're going to hit them in a bunch of different places. They're either going to love us or they're going to hate us, at least they're gonna know us. Quick update, guys, on the to-do list today. We spent a lot of the day just troubleshooting a lot of our customers. I did 2 demos today. I got 1 sale that came, this guy who owns a Facebook group, it's like a closed group of just AdWords marketers. There's 3,500 people in this group. So it was awesome that he closed. So super pumped to get him on board. He's gonna try it out, then he's gonna promote it to his group. I also am talking with another one of our customers that has a group of 35,000 people. 1,000 marketers. We're doing an awesome like promotion inside of this group, so that's gonna be super cool. I was talking with him today, we were just going back and forth with like ideas. I write for a couple like top-tier publications. I don't know if you guys have heard of like Forbes, things like that. So what we're gonna do is we're gonna do this like offer where they're gonna get a discount on our, on our product, and I'm gonna write about them and give them backlinks inside of these like publications. So they'll get a lot of like SEO juice. So like this is a huge win. I mean, that is just value. If you guys know Gary Vaynerchuk, where it's like value, value, value, jab, jab, jab, right, left hook, right hook. Who knows about the hooks? Um, getting a lot of activity on the phone right now, guys. Hard not to get distracted when you got business just rolling through. Um, all right guys, so today was a good day. It's 7:30. It wasn't that great. It wasn't that good of a day. I'm not gonna lie. I'm not gonna— I'm not gonna sugarcoat it, okay? Not every day can be the best day. But look, it's all about mindset because I'm gonna go into every single day thinking and knowing we're gonna kill it. And look, at the end of the day, we're all happy, we're all healthy, we're all breathing. Like, none of this shit actually matters, so who gives a fuck? While we are breathing and living and like trying to do this like work thing, this is what we're doing. So we have 40— how many days left in Techstars? How many days left in Techstars? Okay guys, there's 43 days left of Techstars. We're trying to hit $25,000 in monthly recurring revenue, that's MRR, by the end of Techstars. And I want to hit We currently have 75 paying customers. We need 25 more customers until we have 100 paying customers, and this is a pretty big SaaS milestone. Again, we're like a small company. We've only been really going hard at this for like 4 months, okay? 3 new SDRs starting tomorrow. I'm out there. I'm outsourcing them. They're in the Philippines. They're gonna kill it. They're gonna be awesome. I've actually worked with this company in the past, and they were just monsters setting hella demos. So I'm super excited to get these guys on the phone tomorrow. And we're gonna just— they're gonna hit 150 dials. They're gonna have 500 dials between the 3 of them tomorrow. Plus we have Brett making 100 dials. We're gonna do 600 dials tomorrow. I just looked, we have 1,100 new leads that we're just uploading into our CRM of agencies. Plus we have all these other businesses that we're going after. I mean, we're about to— we're about to hit it hard. I mean, it's all-out war right now. I told you guys it didn't matter. It fucking matters, okay? We're doing this thing and we're gonna win. So anyway, that's the day today. Hope you guys liked the vlog. If you're new here, my name is Ryan Shank. This is our journey building Phone Wagon from the ground up. No outside funding. We're completely bootstrapped. We're going through a startup accelerator in New York City called Techstars. It's like not as good as Y Combinator, but it's like, it's like kind of up there, whatever. So anyway, I hope you guys are out there working hard, being pioneers, being Wagoneers. See you tomorrow. We do this every day, 7 days a week. Peace! Woo! Alright. Why not back? Nah, I'm gonna go. Ah, shit. I'm gonna make a cool one because I'm gonna like look up. I feel like it needs to be like up. Let's do the thing. 43 days left in Techstars. Oh, she said call me on my mobile phone. What's up guys? It is Ryan and I am back with another episode of the Wagoneers, just of the Wagoneer. Today on the Wagoneers, we are gonna do business. Lot of business. Um.