This is why Deion sanders (coach prime) was able to be so successful so fast at Colorado

I actually love what Deion Sanders is doing at Boulder, but the thing that I also like is I like his videos and I like how the content they're creating. Like, we, we actually are starting to do a lot of videos and stuff, and the way that they storytell behind the scenes. So there's also like character development, but like one of his sons, Deion Sanders Jr., is the social media guy. He's the videographer. He'll, um, create all these little videos. They do clips, you know, they just record everything and they're like really treating it like a content machine, which is like super 2023, 2024. And then they take you on this journey where you feel connected to them. Like, I now started listening to his music that he has on Spotify, Deion Sanders Jr.'s music. And like, I follow Shador. With social media these days, and if you're doing content right, you really like let someone in and you make them feel like they know you and they have this like deeper connection. Yeah, like I really like what they're doing with that stuff. So