Ryan Dohrn says stop sending generic pitches. Every email needs to deliver something valuable to the person reading it, or they'll ignore it. His success comes from consistently dripping value throughout prospecting, pitching, and keeping clients.
I've got some research I think that will change the way that you market your business in 2027. I'd love just 5 minutes to share those ideas with you. Now we're talking value. See, friends, generic outreaches— or Lori, more specifically— Lori, I just want you to be looking at your emails. Are you trying to set up meetings for you, or are you trying to set up meetings that are valuable for your customers? Every email exchange needs to be extremely valuable. Now, it doesn't have to be dripping in gold chains, Lori, but if there's not value that's really clear, most people are just going to move on. When I look at why it is that, you know, I outsell some of my competitors, I think it's because I pitch value at every turn, from prospecting to retaining that client for a lifetime. I'm always trying to be dripping in value. I should probably have a A gold chain for my drip that says value on it. I mean, if you make those kind of things, send me one. I'll wear it on the show. Value is everything, friends, in this business. And Lori, I hope that you'll look at your emails and figure out, are you doing a val— are you writing value-based emails or you're writing generic sales outreach emails? Drip in value, Lori, and I think you'll have even better success. All right, keep those questions coming to ryan@ryandohrn.com.
