This content was created by Ryan Dohrn. This content was uploaded by Ryan Dohrn. This is a YouTube video titled "Adapt to New Habits | Ryan Dohrn - Sales Training Tips and Sales Advice" (published 2020-05-27). It is a single-speaker English sales coaching monologue by Ryan Dohrn in which he discusses how buyers' habits and sales cycles have changed (context: recent weeks, i.e., early COVID-19 era), urges salespeople to adopt virtual selling tools (Zoom, WebEx, GoToMeeting, Loom, join.me), and encourages adapting or risk losing customers. He signs off with his website (ryandohrn.com) and a motivational reminder to lead or adapt.
Chapters
Hey friends, Ryan Dohrn here, your sales coach. And it's so important for us all to recognize that consumers' buying habits are changing. Our customers, our clients, their buying habits are changing. The lifespan it takes to sell something, the sales cycle, that time has changed. We're not going to as many trade shows, if any events, face-to-face meetings are tough. The time that it takes, so many things have been changing over the course of the last 3 or 4 weeks. You better adopt or you're gonna get left behind. Or adapt, I guess. Adopt new habits, adapt to new environments, or you're going to get left behind. You might have heard me talking this week through our videos about you need to be selling with WebEx, Zoom, GoToMeeting. You need to be using products like Loom, L-O-O-M, to record your sales videos. You are going to have to change the way that you sell. You've got to recognize that things are changing. So how do we really get knee-deep in this without getting lost? I'm asking my clients, I'm saying, hey, how have your buying habits changed? How has your time to life on that project changed? How has your sales cycle changed? Where can I be involved? What's the best appropriate way for me to engage with your company? We've got a lot of people involved in this decision. What's the most appropriate way for me to engage? If nothing else, friends, get over to Zoom, get yourself a free 45-minute account. I mean, don't wait for your company to set all this up. You can get a free 45-minute account over at Zoom and some other platforms like join.me are also very, very affordable. Friends, you're gonna have to step up your game or somebody else is gonna and you're gonna get, get lost. I mean, you've heard the saying lead, follow, or get out of the way. Yeah, that was written in 1776 by a guy named Thomas Paine who wrote a paper called The American Crisis. What? The American Crisis? Isn't that— could that paper not be written today? As a matter of fact, in 1776, Thomas Paine said lead, follow, Or get out of the way. And I'm telling you right now, as salespeople, we either need to lead, follow, or get out of the way. The problem is, if you get out of the way, someone else is going to run over and steal your customer. So pay attention to it. All right, friends, I'm Ryan Dohrn, your sales coach. You can learn more about me online over at ryandohrn.com. That's D-O-H-R-N, don't forget that H. ryandohrn.com. Stay safe out there and be well.
