Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

AI Newsletter Strategy: Save Time & Stay Top-of-Mind #shorts

21 Aug 2026 · 2 min

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1:43

In this short monologue, the speaker outlines an AI-driven system for producing a monthly HTML e‑newsletter for clients. The workflow combines a custom project in ChatGPT with a Claude skill called “my monthly e‑newsletter.” Each month the system searches for three to four industry‑relevant marketing tips—facts, figures, and statistics—based on predefined rules. Claude handles the design, writing, and HTML formatting, producing a ready‑to‑use newsletter that the speaker simply drags into his CRM and sends. The speaker performs a brief human review to verify accuracy and source links, but otherwise the process runs automatically on the first of each month. The newsletter serves as a retention touchpoint, keeping the speaker top‑of‑mind and positioning him as a thought leader for his clients.

Chapters

Up next, here comes your retention idea of the week. Friends, one of the things that I pump out is I try to pump out a monthly e-newsletter for my clients. Now, now my clients are gonna watch this and go, oh, you don't personally write all that stuff? I've built a project inside ChatGPT and inside of Claude for this duty. And so what I'm looking for it to do is I look each month for it to find 3 or 4 marketing tips. Depending on the industry that I'm serving, I look for facts, figures, stats, and things like that. So specifically inside of Claude, because it's real good with design and kind of writing, I've created a skill inside of Claude and it's called my monthly e-newsletter. Using the advice that I just gave you during the sales tech tip, what I also do is create rules so it knows exactly what I'm looking for each month. Now, I don't want to ruin it for everybody or spoil it or jinx it or whatever, but when I run that project every month and I've got it set up to run at the first of the month, I don't usually have to do anything. It usually is formatted correctly. It's in HTML. I drag it across over to my CRM and able to launch it from there. I don't actually create much of anything. Now, I read it, but I try to keep it pretty short, but I read it to make sure it's accurate and it makes sense. I want to click on the sources, make sure the sources work. But quite honestly, I mean, Claude is doing all of the work in the background for me. So why is it a retention idea? It's just another touchpoint to stay in front of your customers on a regular basis and position yourself as being a person of authority. I position myself as being a thought leader, and it seems to have worked out.