Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

AI Productivity: Unlock Better Sales Results Now! #shorts

7 Sept 2026 · 1 min

Watch on YouTube

0:36

In this YouTube short, the speaker highlights a common misuse of AI—treating ChatGPT like a search engine—and argues that this approach squanders AI’s potential for sales productivity. He advises viewers to create clear structures and explicit rules for how AI should operate, likening unrestricted AI use to children without parental guidance. By establishing these guidelines, sales professionals can leverage AI to improve prospecting, streamline processes, and achieve better results.

Chapters

See, one of the things that— well, there's a couple bad things that people do with AI. One is that you use ChatGPT as a search engine. Okay, there's already a bunch of good search engines out there. Use AI to help you be more productive, help you prospect better, improve your processes, and so much more. But without rules, like your kids without rules, they live based on what the world's rules are. And is that really the rules that you want AI to follow? So your sales tech tip of the month is Create structure and rules that you want AI to follow, and you're almost always, friends, going to get much better results.