Ryan Dohrn says salespeople need to lead with clear value in every message. Prospects won't sit through long pitches, so emails, calls, and videos must immediately show the specific benefit. Mention what's in it for them from the first sentence.
Hey friends and fans, Ryan Dohrn here, your friendly neighborhood global sales coach. Is that what it says right there? Global sales coach? Glad to have you here as we talk about training tips that'll benefit you and your sales process. All right, think about this, friends. We're living in a time and selling in a time of economic uncertainty. What does that mean? We need to be more relevant now than ever before. Unfortunately, most folks don't want to have big, long, detailed conversations. So everything that we do has to have a high level of relevancy. You have to be asking yourself, when I'm emailing people, when I'm calling people, when I'm Zooming with them, what value will they receive with my interaction? If the value proposition is not clear, most people won't even give you 5 minutes. During times of crisis, during times of economic uncertainty, it's super important for you to be relevant. In the now for the customer that you're calling on. Let me give you a little example. Let's just say you're reaching out to a software company, and let's say they've got an event that's coming up and you can help them promote that event. You wanna make sure you mention in your voicemails, your emails, your prospecting videos what value you're gonna bring. Hey, I've got an idea to help you promote your event. Big conversations, probably not gonna happen. Focused, relevant conversations, that, friends, is really where it's at. Highly relevant, high-value conversations will almost always get you further faster. In the sales business. Hey, love to help you, love to help your team. If you buy a copy of my book, Selling Forward, we'll donate the net proceeds of that purchase to the Golden Harvest Food Bank. And if you like these videos, subscribe down below or click on the bell icon to be alerted when we upload more. Never forget, if sales was easy, everybody'd be doing it, and they're not. We're a little crazy out there, aren't we? Yes, we are. But this is a career, friends, that'll feed your family for a lifetime. All right, we'll see you next week.
