Ryan Dohrn says salespeople should call customers directly instead of relying on email, especially when cancellations loom. A phone conversation lets you address concerns and keep the business. He quotes Thomas Paine: "Lead, follow, or get out of the way."
Hey friends, Ryan Dohrn here, your sales coach. And a lot of you out there in sales land, you're pretty reluctant to call on your advertisers or your prospects or your customers right now. Friends, it's time to get proactive or you're going to get lost in the shuffle. A lot of times people say, Ryan, I don't want to call my clients because then they might cancel. Well friends, if they were going to cancel your product, your service, your advertising— I mean, whatever it is that you're selling out there More than likely, they're gonna send you an email to cancel. The only way that you have an opportunity to save business is if you can talk to people. Trying to sort this out via email is not going to work. So you wanna be proactive and stay engaged with your customers. Being proactive is so unbelievably important. Thomas Paine, way back in 1776, in a paper he wrote called The American Crisis, hmm, Said it best. Lead, follow, or get out of the way. I'm Ryan Dohrn, your sales coach. Find out more about me online over at ryandohrn.com. My last name is D-O-H-R-N. ryandohrn.com. Always happy to help you. Friends, stay healthy and be well.
