Ryan Dohrn, a sales coach with 33 years of experience, says skip Mondays and Fridays for sales meetings. Schedule initial calls on Tuesdays and Wednesdays instead, when prospects have time to engage and you can follow up before the weekend breaks the cycle.
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Ryan advises that Tuesdays and Wednesdays are the best days for initial sales meetings, with Thursday as a third option. Mondays and Fridays are generally less productive.
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Hey there, friends and fans. Ryan Dohrn, your global sales coach, answering your listener questions sent in to ryan@ryandohrn.com. And don't forget to subscribe below, click the little bell button, and that will alert you when these new questions are added. All right, next question comes from Lonnie up in Michigan, and his question is, Ryan, I'm trying to figure out the best day to sell. Any advice is appreciated. So Lonnie, I don't know that there's necessarily magic. Behind what I'm going to share with you. But what I can do is I can share this with you. I sell every day, just like all of you. I think that makes me a better sales coach. All right, here's what I found. Selling on Mondays, for me now, friends, don't be— you can put comments down below, but don't— no hate mail. Okay? Okay. For me, selling on Mondays is not terribly productive. I think the reason is because most business owners, marketing directors, you name it, I mean, IT people, they're just trying to get their week going. So I don't have a tremendous amount of luck selling on Mondays. Doesn't mean I'm not going to work on Mondays. I just don't have a tremendous amount of luck selling hardcore meetings on Mondays. Now, why don't I do hardcore meetings on Thursday and Friday? It's not that I don't work. I just save those hardcore meetings for Tuesday and Wednesday, a little bit on Thursday. But Tuesday and Wednesday for me are great sales days. And the reason is because then I have time to follow up with them on Thursday or Friday. Now, I find Fridays not to be the best sales days in terms of initial meetings. Follow-up, sure, but initial meetings, especially in the summertime, I feel like people check out on Fridays. Thursday is okay, but you only have one day to follow up, and that's Friday. So that's why I love to host my really important meetings on Tuesdays and Wednesdays, specifically Tuesdays. That gives me the opportunity to follow up Wednesday, Thursday, Friday, and I'm not involving a weekend in the process. Now, I think that sales is some part science, some part art, and Some part experience. So you're gonna have to figure it out. You have to do you. But I can just tell you, after doing sales and marketing for 33 years, Mondays and Fridays are not great days for me to sell. Tuesdays and Wednesdays are pretty darn good. Thursday would be my third day. Now, now think about this though. I have a friend that I worked with in Austin, Texas forever. Her big day to sell was Thursdays. She loved it. And then she'd say, hey, I need to follow up with you tomorrow before the weekend hits and takes, takes over. So I think you need to figure it out, but make sure you build your schedule around your buyer's schedule and you're not just out there winging it, hosting meetings, whatever. Be— try to be a lot more strategic about it. Hey friends, keep your questions coming. ryan@ryandohrn.com. I love to answer all of your questions. And that particular question, Lonnie, is actually also covered in my new sales book called Selling Forward. All the net proceeds from Selling Forward are going to go to the Golden Harvest Food Bank. So you can find this on Amazon, Barnes& Noble, Kindle, Audible, wherever you can find books, you can find the new book Selling Forward. And so I'd appreciate you picking up a copy. And we'd like to write a really big check to the Golden Harvest Food Bank here at the end of the year. Friends, don't forget, if sales was easy, everybody'd be doing it. And they're not. We're not crazy, friends. This is a career that will definitely feed your family for a lifetime. All right. Love to speak at your sales conferences. Reach out to me, ryan@ryandohrn.com, and we will see you next week.
