Ryan Dohrn says salespeople should use humor and personality in client outreach, like joking about National Donut Day or diet. He argues this builds stronger relationships and shows you care about more than transactions, not just hitting them with business talk.
What I'm gonna do is I'm gonna use that information to spur some conversations. I might say, hey, Mr. Client, or hey, Mrs. Client, you might not be aware today is National Donut Day, so get out there and eat one for me because I'm on a diet. Or, you know, whatever you want to do, things that are fun that let people know that it's way more than sales when you reach out. It's all those kind of things to build relationships and have some fun. Now, if you're sitting there saying to yourself, My clients would never like something like that, Ryan. They, they're just all business all the time. This is what I say to you. Boo, boo.
