Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Boost Email Deliverability: Top Tips for Success

11 Mar 2025 · 1 min

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1:14

In this segment, Ryan Dohrn advises viewers on practical steps to improve email deliverability when communicating with customers. He recommends ensuring the recipient’s IT department whitelists the sender’s domain or email address, and conducting simple delivery tests—such as sending a PDF attachment followed immediately by a plain‑text email without attachments or links—to confirm the message reaches the inbox. He ties these technical checks to sales tactics, urging listeners to scrutinize links, attachments, and subject lines, and to adjust their sales approach as email filters and internet security measures evolve. Ryan invites audience questions via his email and encourages continued engagement with his show and podcast.

Chapters

If you're emailing a customer of yours and things aren't getting through, ask them to make sure their IT department whitelists you or somehow do that yourself. But then also do a couple of tests. See, I'm so worried about PDF attachments that if I sent you as a client a PDF attachment, I would then immediately send you another email with no attachments and no links saying, I just sent you an email with a PDF. Just double-checking that it reached you. And that's also a little bit of a sales tip and sales strategy in and of itself. So, Mike, you know, I'm looking at this from an outsider's perspective. I don't know exactly what you're saying or you're doing, but do a little math there. Look into what you're sending. Look into your links, your attachments, your subject lines. And this goes down to the saying that I always use. You hear me say it all the time, Mike, and everybody. If sales was easy, this is an easy job. Everybody be doing it, and they're not. It is a great job. It's gonna feed your family for a lifetime. Sometimes though, friends, we just have to adjust our game depending upon filters and changes with the internet and all those different kind of stuff. So keep watching the show, listening to the podcast, et cetera, and we'll be sure to keep you updated on all of that. All right, friends, keep your listener questions coming to ryan@ryandohrn.com. Bye.