Ryan Dohrn shows how short, curiosity-driven subject lines boost email open rates. A good subject line makes someone wonder what they're being asked to consider, prompting them to open it. They can feel salesy but work for sales outreach when they spark interest instead of pitching.
Friends, if you want to get a better open rate, maybe even a reply rate, use shorter subject lines that are intriguing, subject lines that would get someone to actually open the email. So, for example, would you consider this as a subject line? It makes somebody's brain say, consider what? What do you want me to consider? Is this idea right for you? Well, it makes somebody like, what idea? What are you sharing with me? Now, if you listen to those 2 examples and you say to yourself, oh, those are so salesy, uh, duh, you're in sales.
