Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Boost Sales Calls: Unlock Higher Closing Rates Today! #shorts

19 Sept 2026 · 0 min

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0:28

In this short, the speaker discusses typical closing rates for sales calls, noting that good sellers usually close about 30‑35% of their calls. He explains that rates can rise during discount or flash‑sale scenarios (e.g., 50% off) but that a common baseline in the SaaS and marketing‑solutions space is roughly 2‑3 closed deals per 10 calls. The monologue emphasizes these benchmarks as a reference point for sales professionals aiming to assess and improve their performance.

Now, your closing rate, when you get to a sales call, that now is completely different. Your closing rate is probably, for good sellers, gonna be 30, 35%. Now, it might be higher if you're doing a discount, a flash sale, selling something at, say, 50% off or something like that. But it's very common for me to see closing rates 3 in 10, 2 in 10. It's super common, especially in the SaaS business and the marketing solutions business where I live.