Ryan Dohrn says send emails when clients will actually read them, not when it's convenient for you. Contractors reply around 6-7 pm, doctors at 5 am or 9 pm. Use your email's send-later feature to match each client's schedule.
Friends, I say to folks all the time, if you're not using delayed delivery and send later 30, 40 times a day, you need to be asking yourself this question: are you emailing at times that are good for you or at times that are great for your clients? Think about this. Maybe you're in a business where you're having to sell services to contractors or people that are out in the field all day, and you're a salesperson that sits in the office. Well, you got to be asking yourself, what's the best time to potentially reach that business owner? Is it first thing in the morning? Is it at lunchtime? Is it after 6 o'clock at night? You do you, and you need to figure that out. But once you do, from a sales strategy perspective, you want to use delayed delivery or send later to write your emails at a time that's good for you but have them hit the customer at a time that's good for Now, in order to do that, you're going to need to know a little bit about the business. My dad is a contractor. I know that you don't want to email him at noon. That's his one time to sit down and get a little break. But I do know from his business and the way that his day kind of rolls, probably you're going to be more than likely going to get a reply to an email, say, at 6 or 7 o'clock at night. Oh, Ryan, that's people's dinner time. I, I don't necessarily care whether it's dinner or not. I want to hit their inbox at a time that I think the chances of them replying are gonna be higher. So if you don't like that, it doesn't work for you, maybe it's 8 o'clock at night, maybe it's 6 o'clock in the morning. Like for example, doctors, dentists, if you happen to sell to them, that's like 5:00 AM or 9:00 PM depending on the type of dentist or doctor that they are. So you've gotta be asking yourself, friends, am I sending email at times that are good for me or times that are good for my client? From a sales strategy perspective, you should always have emails hit your customers at times that are good for them.
