Ryan Dohrn says bullet points in emails get more replies than dense paragraphs. He claims the format has boosted his reply rates by up to 25% because readers can scan quickly and respond to each point without feeling overwhelmed.
Hey friends, Ryan Dohrn here, your sales and marketing coach, and here's your tip of the week. Use bullets in your email or numbers and not sentences if you want to increase your replies. Now think about this. You receive an email to your phone or to your inbox on your desktop. It looks like War and Peace or Moby Dick has been written. You're looking at it like, you got to be kidding me. Are you going to reply quickly? The answer is no. So if the subject line is 3 quick things and I bullet out 3 things and space it out, it makes it really fast for someone to go, oh cool, all this requires is a quick reply. So I just hit reply real quick. I answer next to the bullet points or to the 1, 2, 3. It makes it really easy to reply to people. Here's my challenge for you. Give it a try today. When I switched to this format, I increased my replies by as much as 25%. Think I'm exaggerating? Well, I am a little bit because I'm in sales, but recognize these types of things are small changes that could have a big impact on your overall life. All right, I'm Ryan Dohrn, your sales and marketing coach. Find out more about what I can do for you and your company over at ryandohrn.com. All right, friends, make it a great day.
