Ryan DohrnPresident/Founder, Brain Swell Media · Keynote Speaker - Emmy Winner - Billion Dollar Sales Coach - Niche Media Conference Owner - Media Revenue Strategist

Buyers' Purchasing Decisions | Ryan Dohrn - Sales Training Tips and Sales Advice

23 Jun 2020 · 1 min

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1:14

In this brief sales coaching video, Ryan Dohrn emphasizes that successful selling hinges on aligning with the buyer’s readiness rather than forcing a sale on the salesperson’s schedule. He explains that salespeople often feel pressure from personal targets and management, which can create tension that buyers sense, leading to pushback. Dohrn advises sellers to get ahead of their own timeline by planning, anticipating slower months, and staying calm, thereby matching the buyer’s timeline and improving success rates. He concludes with a call to action, offering his contact information and directing viewers to his website for further coaching resources.

Chapters

Hey friends, Ryan Dohrn here, your sales and marketing coach, and here's your sales tip of the week. Friends, don't forget, buyers buy when they're ready to buy, not when you're ready to sell. See, all too often as salespeople, we're working on our timeline, we're trying to get to goal, our boss is breathing down the back of our neck, and our clients realize that. They hear it from us, they sense our tension, our frustration. We often push a little bit too hard. If we get on their timeline and get off of our timeline, we almost always have have better success in the sales business. So don't forget, buyers buy when they're ready to buy, not when you're ready to sell. So how do you fix it? Get ahead of the curve. Get ahead of the 8-ball. Plan ahead. Recognize that you might have a bad month as you plan forward. Use your strategies, put a plan in place, and just recognize— chill out, man. Chill out. Buyers are going to buy when they're ready to buy, not when you are ready to sell. So get ahead of that curve. If I can be of help, reach out, ryan@ryandohrn.com. And more about coaching, training, the blog, the podcast, you name it, over at ryandohrn.com. All right, friends, we'll see you next time.